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It is better to buy a motorhome from a known manufacturer rather than one that is hardly known. A brand name product has so much more going for it. The fundamental truths about brand and branding remain strong. “’Brand’ isn’t just to do with an attractive logo, or even with advertising, but with meaning. Effective branding consists of four vital elements: being authentic, being distinctive, being compelling, and being good at something. “Great brands have to deliver on all of these. Apple is a great brand because it is authentic and true to itself and its design aesthetic and commitment to innovation. It’s distinctive in every way. It’s utterly compelling in its products and its communications. And its good at something (i.e. its products are self-evidently excellent). “The same applies to many products and services in the leisure trade.“  Ed